As a new winery in the Okanagan Region, Fitzpatrick Family Vineyards needed to establish itself as a premium destination and trusted sparkling wine producer. The brand system needed to reflect sophistication, warmth and celebration across both the winery experience and the sparkling and still wine packaging.
The solution
The identity was built around the magic of terroir — the idea that the landscape, climate, and character of the Okanagan Valley imbue the wines with something uniquely special.
Inspired by effervescence, a signature sparkle graphic became a unifying device across the brand, appearing like a dusting of gold over moments and experiences to evoke celebration and wonder.
While the flagship sparkling wines embraced elegance and refinement, the table wine system drew from iconic regional stories, landmarks, and folklore, giving each bottle its own sense of place and personality through minimal illustrations.
Across packaging, photography, and environmental materials, the brand balanced sophistication with approachable ease — creating a winery identity that felt timeless, celebratory, and unmistakably rooted in the Okanagan.
Created while working at WILL Creative Director: Nick Richards Strategy & Brand Team: Nicola Poskitt Designer: Jenn HIcks Copywriter: Blair Dewan Illustration: Matt Chase
