• Freestyle Canada Logo
  • Freestyle Canada Brand Guidelines
  • Freestyle Canada Brand Guidelines spread
  • Freestyle Canada Billboard
  • Freestyle Canada Business Cards
  • Freestyle Canada Various Brand
  • Freestyle Canada Website

Formerly known as Canada Freestyle Ski Association, Freestyle Canada is the national governing body for aerials, moguls, halfpipe and slopestyle skiing. Our challenge was to create a brand that lives up to the unparalleled athleticism and creativity of these elite skiers, and the progressive nature of the sport itself.

The result is a symbol of pride and passion, a burst of colour on a snowy white canvas, an explosive and expressive brand identity that reflects the courage and passion that resides in everything Freestyle Canada touches. The new mark is representative of the four freestyle ski disciplines, united by Canadian pride. The new branding ‘inspires the world to live free’ by demonstrating a passion that is infectious and irresistible.

Created while working at Will