Branding, packaging, and launch kit for Evil Spirits Vodka, a new premium spirits line that is 'painstakingly created to be sinfully enjoyed'.
Evil Spirits Vodka is the product of a distilling craft so refined it must have been exchanged for diabolical favours. This brand promise was extended through every detail of the design language. Custom word mark? Evil. Spirit renderings in matte varnish? Evil. Recipe card? Evil. Ouiji board with commemorative cast pewter planchette? Evil.
Created while working at St. Bernadine