The challenge

Harbour Air is North America's largest seaplane airline, connecting communities across coastal British Columbia. Despite its scale, it was best known for scenic flights and premium travel, but rarely considered a practical transportation option. The challenge was to refresh the brand and reposition seaplane travel as a smart way to move along the coast.

The solution

A defined visual language of colour, typography, and illustration created a cohesive foundation for the refreshed brand.
A yellow 'Smart' line extracted from the logo became a key graphic device, symbolizing the simplicity of flying Harbour Air. The device cleverly integrates into illustrations, creating a flexible brand asset that brings plenty of charm.