Great Western is an independent, employee-owned brewery located in the heart of the Prairies. We were tasked with re-branding their value brand, Brewhouse, to reflect its distinct personality and reaffirm product quality while celebrating its obvious value proposition.
What resulted was an authentic, ”refreshingly honest” anti-hype brand position that resonated with our target audience.
Despite overall industry volume growth of approximately 3%, Brewhouse has averaged over 30% growth for the past five years, and is continuing to grow as more and more people discover its awesomeness.
Merit winner at the 2009 Rebrand® 100 Global Awards
Created while working at St. Bernadine