The challenge

Despite the name, Stanley Park Brewing’s previous brand had little connection to the place that inspired it. To help the brewery become one of British Columbia’s most recognized craft beer brands, the new identity needed to reflect what Stanley Park is to Vancouverites — a symbol of our west coast desire to live a balanced life.

The solution

The new brand brought in a sense of place through illustrations by renowned artist Tom Haugomat, capturing different iconic locations or moments within the park.