The challenge

Capilano University's decade-old brand no longer reflected the energy and sense of belonging experienced across its campuses and communities. With broad visual guidelines leading to inconsistent application, the university needed a more focused and distinctive identity that could unite internal teams, support recruitment efforts, and authentically express what makes CapU unique.

The solution

Extensive consultation informed a new brand strategy rooted in CapU's vision for the future. We developed a refreshed identity system inspired by the university's promise of being a Remarkable Space to Thrive. A focused colour palette and a suite of shapes derived from the University’s personality upped the energy of the brand.